Safe House Exhibition Vision
Date: 23/06/2023
“Ideas Have People” is an exhibition in London. Drawing on the theories of Carl Jung, “Ideas Have People” explores the interplay between individual identity and the collective unconscious. Through different works of art, it explores how individual narratives are shaped by deeply ingrained mental patterns and collective influences. The exhibition questions whether true personalization is possible, or whether the attempt to free ourselves from shared memory ultimately reflects yet another manifestation of the collective unconscious.
I designed the guides, maps and posters for the exhibition to create a cohesive visual image and increase audience engagement. Through abstract forms, layered images, and thoughtful typography, I translate the themes of the exhibition into clear and immersive material. The design balances aesthetics with function, ensuring an intuitive visitor experience while enhancing the conceptual depth of the exhibition.