NANSHAN Bookstore Poster
Date: 10/10/2022
The poster project for Nan Shan Bookstore was a commercial assignment I undertook during my undergraduate studies.
Located within the campus of China Academy of Art, Nan Shan Bookstore was designed by me with a trendy coffee visual system. The design was based on the concept of "fusion of the fragrance of books and coffee aroma", integrating contemporary aesthetics with the unique humanistic atmosphere of the campus.
Through innovative expressions in graphic, color, and layout languages, a space identification with both artistic appeal and warmth of life was created. The visual style is light and lively, possessing both fun and recognizability. The intention is to break the traditional impression of a quiet bookstore, making reading and coffee here a young, open, and freely flowing daily experience.