JIAYU  Clothes book series


Date: 07/08/2024










The Jiayu project is a business cooperation case for the clothing industry, aiming to enhance the brand style and market communication power through visual design.

We have tailored a systematic clothing display album for Jiayu Clothing Company, covering the five main styles under its brand. In the project, we adopted the design method of Koraqi, transforming the abstract style features into concrete visual languages, ensuring that each style is distinctive while maintaining the brand's overall consistency.

This project not only improved the display effect of the products but also provided Jiayu with more professional and consistent visual support in market promotion and channel communication.
































@zixuan HONG      London, UK
Working between graphic design, illustration and architecture,  I try to occupy an intriguing, unconventional space.