Jiangxi Intangible Cultural Heritage Seal
Date: 21/06/2024
I designed a set of 20 seals for the Honghu Li Studio in Nanchang, themed around Jiangxi's intangible cultural heritage.
Each seal corresponds to a representative intangible cultural heritage project. During the design process, I combined traditional patterns with modern visual language, preserving the uniqueness of cultural symbols while enhancing the overall systematicness and visual appeal.
Eventually, these seals were transformed into physical works and exhibited at the studio's public events, serving as a medium for visitors to experience intangible cultural heritage firsthand. It is worth noting that the mayor of Jiangxi Province personally experienced and used these seals at the event, which not only enhanced the event's influence but also demonstrated the contemporary dissemination value of intangible cultural heritage.
Through this project, I attempted to activate traditions through design, allowing intangible cultural heritage to regain new vitality through interaction and experience.
Du Chang Lacquer Painting
Gan Nan Tea-Picking Opera
Konghou (Chinese Harp)Lincuan Paper CuttingLincang Gold and Silver EngravingLichuan Oil PaintingNan Feng Puppet DanceNan Kang Carp Lanternswood carvingLepsan Lian Si PaperQingyuan Wooden Type PrintingNan Kang Carp Lanterns KnotWanzai ShabuWen Gang Calligraphy BrushWuyuan Oil Paper UmbrellaYangshi Lei ArchivesXiangdong Shadow PuppetryYongfeng Miao Ethnic EmbroideryYuanzhou Leaf Vein PaintingPhotos of the event site